Soledad O’Brien Partners with CoverGirl for ‘Girls Can’ Campaign

Soledad O'Brien - Courtesy of CoverGirl

CoverGirl officially announced Monday, Feb. 24, a unique partnership with Soledad O’Brien that will focus on the empowerment of young women. The “Girls Can” campaign began with a soft launch during the closing ceremonies at Sochi, in which CoverGirl debuted an inspiring video starring CoverGirl ambassadors, Queen Latifah, Ellen, P!nk, Sofia Vergara, Becky G, Katy Perry and Janelle Monae.

Through Soledad O’Brien’s production company, Starfish Media Group, O’Brien will host a series that explores many of the biggest challenges facing young women today. When a young woman pursues dreams of higher education, or success in business, achieving those dreams are often fraught with obstacles. O’Brien’s series will follow the lives of several young women through their personal challenges and share how each young woman has overcome specific issues with the assistance of O’Brien and Brad Raymond’s Starfish Foundation.

CoverGirl is asking for all women to get involved and join the conversation. How can we, as women, turn a can’t into a can? A large part of this campaign is opening a dialogue in which we can all discover the barriers that stand between young women and their successes. Through CoverGirl’s #GirlsCan discussions, CoverGirl seeks to help tailor the “Girls Can” campaign and find the most effective avenues to help young women. Additionally, CoverGirl has committed to supporting further programming and funding scholarships for girls that the Starfish Foundation mentors and sends to college.

To learn more about Soledad O’Brien and CoverGirl’s “Girls Can” campaign, or to join the conversation, visit Yes Girls Can.

©2014 The Women’s Network, All rights reserved. 

CoverGirl Girls Can Campaign

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Discovery Familia launches health and wellness campaign

Discovery Familia, the Hispanic community arm of Discovery Channel, announced Feb. 5 the launch of its Camino al Bienestar campaign, which is part of a continued commitment to Hispanic women and their families. Camino al Bienestar is a year-round initiative that will offer resources and advice about a variety of health and well-being topics, including prevention, alternative medicine, nutrition and physical fitness.

Each month, Camino al Bienestar will target a specific health topic such as prenatal care, skin care, breast cancer, men’s health, fertility and mental health. Each topic will be showcased in Discovery Familia programming and in informative shorts hosted by Dr. Selene Velasco, as well as a specially created microsite.

For the month of February, the campaign will focus on heart disease, which continues to affect disproportionate numbers of Hispanic women. During American Heart Month, the network is again joining forces with The Heart Truth.

In addition to Dr. Selene’s shorts, the special campaign programming includes Comidas Curativas, which is a series hosted by diet and nutrition experts about the powers of certain foods to cure health problem. Comidas Curativas airs on Saturdays at 10 p.m. on Discovery Familia. For more information about the Camino al Bienestar campaign, please visit Camino alBienestar or Facebook.

Comidas Curativas se transmite todos los sábados a las 10 p.m., el Discovery Familia. Para obtener más información sobre el Camino al Bienestar campaña, por favor visite Camino al Bienestar o Facebook.