Discovery Familia, the Hispanic community arm of Discovery
Channel, announced Feb. 5 the launch of its Camino al Bienestar campaign, which
is part of a continued commitment to Hispanic women and their families. Camino
al Bienestar is a year-round initiative that will offer resources and advice
about a variety of health and well-being topics, including prevention,
alternative medicine, nutrition and physical fitness.
Each month, Camino al Bienestar will target a specific
health topic such as prenatal care, skin care, breast cancer, men’s health,
fertility and mental health. Each topic will be showcased in Discovery Familia
programming and in informative shorts hosted by Dr. Selene Velasco, as well as
a specially created microsite.
For the month of February, the campaign will focus on heart
disease, which continues to affect disproportionate numbers of Hispanic women.
During American Heart Month, the network is again joining forces with The Heart
Truth.
In addition to Dr. Selene’s shorts, the special campaign
programming includes Comidas Curativas, which is a series hosted by diet and
nutrition experts about the powers of certain foods to cure health problem.
Comidas Curativas airs on Saturdays at 10 p.m. on Discovery Familia. For more
information about the Camino al Bienestar campaign, please visit Camino alBienestar or Facebook.
Comidas Curativas se transmite todos los sábados a las 10
p.m., el Discovery Familia. Para obtener más información sobre el Camino al
Bienestar campaña, por favor visite Camino al Bienestar o Facebook.
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